Grand Opening: An Idea Who’s Time is Past or Ready for a Change?

Our favorite marketing maven, Seth Godin, had a small post on his blog today slapping the collective wrists of marketers everywhere for their shortsighted tendency to rely on grand openings and other event-based announcements. He correctly states that a lot of time, energy and money tends to get dumped into initiatives that are — by their very definition — short in duration and (most of the time) impact.